Creating compelling Pharmaceutical Clinical Trial Slide Decks.

In today’s rapidly evolving, data-driven world, pharmaceutical companies must present complex information precisely and efficiently. One mid-sized pharmaceutical company contacted us seeking assistance in creating slide decks for their pivotal clinical trials. These slide decks were to be used by externally facing medical staff in a non-promotional manner.

The Challenge

Our client’s primary challenge was to transform complex data from their clinical trials into digestible, easily understood and appreciated presentations. The slide decks needed to:

• Be visually appealing
• Be easy to comprehend
• Reflect on the company strategy and positioning
• Remain consistent in external messaging

Our Solution

To address the challenges our client faced, we assembled an internal team of top-tier scientists led by an experienced medical professional. This team, with their extensive knowledge and experience, worked closely with the client’s team to define the project scope and key deliverables.

Detailed Analysis and Key Message Extraction

Together, we performed a detailed analysis of the pivotal clinical trial data. We specifically focused on identifying key differentiating messages and pieces of information that would resonate with external audiences.

Aligning Messages with Company Strategy

Once we identified the key messages, we worked to align them with the company’s strategy and positioning, ensuring consistent external messaging.

Presenting Information in an Engaging Format

Our team designed the slide decks logically, simply, and concisely, infusing them with compelling storytelling techniques to maintain the audience’s attention and keep them engaged.

Creating Supporting Scripts

Additionally, we produced scripts to accompany the slide decks as supplementary materials, ensuring that the externally facing medical staff were well-equipped to present the information effectively.

Results

Our collaboration with the mid-sized pharmaceutical company resulted in:

• A set of visually appealing slide deck assets that teams could use externally in a scientific manner
• Clear communication of key messages from the pivotal clinical trials
• Consistency in external messaging

Following the successful implementation of this project, the overall medical brand awareness for this pharmaceutical company substantially increased.

Here’s what their MSL Manager had to say:

“Thank you, MMD; after so many years of working on the product, I now fully understand the key concepts of our clinical trials.”

This case study highlights the importance of simplifying complex data for more effective communication while emphasising the power of effective collaboration in achieving success.

If you would like to learn more about how we support similar businesses in creating compelling Pharmaceutical Clinical Trial Slide Decks, please contact us here or reach out to our Global Director of Strategic Development, Kwesi.