The communication of scientific, medical, pharmaceutical and biotechnology information to various audiences is critical in order to deliver state-of-the-art care to patients. We can cover every aspect of medical communications to ensure plans are fully integrated across your business.
Let us engage your target audience with precise, appropriate, scientifically accurate, high quality medical communications. We can create materials designed to keep a range of audiences well-informed of the latest innovations and developments.
Using scientific intelligence and strategic insights, My Medical Department will create a campaign to enable the dissemination of your information in the most effective way.
We have the communication expertise, awareness of industry standards, and health care knowledge to better connect with patients and healthcare professionals alike.
You can trust My Medical Department to break through a competitive and noisy market, allowing effective communication to your audience.
- Strategic communications planning
- Thought leader / KOL engagement
- Scientific meetings
- Disease-awareness programs
- CPD accredited training for healthcare professionals
Could your communication methods be optimised to benefit both patients and health care providers?
Do you need assistance effectively communicating your research findings?
If you don’t have the time for preparing medical communications for your next research presentation, product development, or marketing launch, we can help.
“This project would not have had the outcomes without your perseverance and understanding around a topic that is highly sensitive with highly passionate KOL’s.”
Case study 1
Case study 2
Case Study 1
A client had not marketed their product in a number of years and required urgent Key Opinion Leader (KOL) mapping and engagement from scratch – no existing relationships were in place.
My Medical Department were asked to contact, meet, establish a relationship, and build a lasting partnership with KOLs.
My Medical Department identified a network of KOLs and formed relationships on behalf of the client. We initially conducted a round table to discuss therapy area and educational needs.
The KOLs were engaged to record educational webinars and create treatment guidelines in a highly complex therapy area. We also played a key role in assisting the KOLs with the development of content.
We subsequently delivered the prepared content to our client ahead of the product re-launch.
- Established a highly regarded and engaged KOL network for the client.
- Clearer focus on areas of education that aligned with needs in clinical practice.
- Re-launch of brand which was more successful with expert content.
Case Study 2
Our client had a generic medication, with the key differentiating factor being pack size. However, there was no published evidence outlining the budget impact or clinical implications of this differentiating property.
My Medical Department conducted a Delphi survey with healthcare professionals to ascertain the frequency and prescribing habits of experts in this area.
In collaboration with a health economist, My Medical Department devised a novel health economic model of the budgetary impact of single-unit versus 4-pack prescribing.
- Established HCP consensus on an optimal place in the market for the client’s product
- Contributed new knowledge and insight to the field of health economics via a peer reviewed publication
- Supported the successful application for product reimbursement